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Safety For Everyone

Honda has dedicated endless hours of R&D to equip their vehicles with the best safety features in the industry. So, we wanted to let the public know about the impacts of this technology by touching on what matters most to people: their loved ones. We did just that, proving Honda’s commitment to protecting drivers, passengers and pedestrians alike.

Honda

Safety for Everyone

Social | Brand Campaign | Automotive

 

Honda has dedicated endless hours of R&D to equip their vehicles with the best safety features in the industry. So, we wanted to let the public know about the impacts of this technology by touching on what matters most to people: their loved ones. We did just that, proving Honda’s commitment to protecting drivers, passengers and pedestrians alike.

 

Credits

  • Agency: RPA

  • Production Company: UNIT9

  • Director: Jonathan Pearson

  • Executive Creative Director: Jason Sperling

  • Creative Directors: Mike Van Linda & Fabiano de Queiroz

  • Copywriter: Lindsay Kelly

  • Art Director: Nathan Tamburello


Behind the Scenes