The traditional car horn doesn't always convey the exact emotion a driver wishes to express. Greeting a neighbor, releasing some road rage, and letting the driver ahead know the light turned green all end up sounding the same. So, on April Fool's Day, Honda announced its latest innovation: Honda Horn Emojis. This new feature offers a different sound for every scenario you may encounter on the road. Now available on the all-new Honda Odyssey.

Instagram Story

Teaser Post

Press

• Adweek: April Fools’ Day 2017: Our Roundup of All the Best Brand Hoaxes

• AdAge: April Fool's 2017: All the Pranks That Are Fit to Print

• AdAge: Honda Brings Sound to Emojis with its Innovative Horn System

• USA Today: Our favorite April Fool's pranks: Bob Evans Beauty, Honda Horn Emojis

• TechCrunch: April Fools’ 2017: Here’s the best and worst of this year’s pranks (so far)

Credits

• Agency: RPA

• Production Company: Bo's House of Visual Arts

• Director: Mark Tripp

• Executive Creative Director: Jason Sperling

• Creative Directors: J Barbush & Romeo Cervas

• Copywriter: Lindsay Kelly

• Art Director: Nathan Tamburello