People perceived Auntie Anne’s as an outdated mall pit stop. So, we were tasked with bringing the snack brand into the 21st century. With a completely new look, feel, and strategic approach, we launched a full brand refresh for a younger audience. Just a few months after going live, sales were up 12% and our ads were generating a 50% higher click through rate.

Credits

• Agency: T3

• Director: Chris McInroy

• Creative Directors: Howard Hill & Bonnie Rohan

• Copywriter: Zoe Nelson

• Art Director: Nathan Tamburello