Honda
Fit For Fun
Social | Product Launch | Automotive
The redesigned Honda Fit may seem small, but it can pack a punch. We created a social campaign to show off the utility of this vehicle in a fun and surprising new way.
Packing Up Emojis
We utilized some visual trickery in these videos to get users’ attention. The ads ran between Snapchat and Instagram Stories, playing with the stickers and emojis people already use on the platforms. We created different versions to target different interest segments.
Fitception
The Honda Fit can fit almost anything—even the Fit itself. These videos ran across social, designed specifically for platforms that automatically loop.
Surprisingly Fun Poems
These poems let users interact with our ads in a unique way, specific to the Instagram Story platform. Users could tap forward through the poem for a not-so-uplifting message. However, when users reached the end of the Instagram Story, they were prompted to tap back through the poem backwards for a more fun perspective, just like the Honda Fit.
Awards
2018 LA Gold ADDY Award - Social Media Campaign
2018 ThinkLA IDEA Awards - Best Video Campaign
Credits
Agency: RPA
Directors: JEAN
Photographer: Kristyna Archer
Executive Creative Director: Jason Sperling
Creative Directors: J Barbush & Romeo Cervas
Copywriter: Lindsay Kelly
Art Director: Nathan Tamburello