Remove The Distractions
Social Media Campaign | PSA
To help Honda join the conversation about Distracted Driving Awareness Month, we created interactive Stories for Instagram, Facebook, and Snapchat by hacking the functionality of these platforms. Each Story consisted of three separate videos, all animated in an unexpected cutout collage style. To demonstrate how drivers can be distracted by their mobile devices while on the road, phone notifications popped up, blocking the view ahead. When tapped, the notification bubbles shattered, revealing a surprise that may have been missed otherwise.
The Drum: Honda: Remove the Distractions by RPA