Social Media Campaign | Vehicle Launch
With four different driving modes and seating for eight, the Honda Pilot is ready for any family adventure. To launch the latest model, we created a social campaign that highlighted the vehicle’s family-friendly versatility through a series of short videos, each connected to one another by the objects that pass in and out of frame. We posted the videos as in-feed and Stories carousels on Instagram and Facebook, encouraging users to keep swiping and tapping.
2019 District 15 Silver ADDY Award Winner - Social Media Campaign
2019 LA Gold ADDY Award Winner - Social Media Campaign
Case Study Video
By changing up the set design, wardrobe, music, and sound effects, we were able to create six unique scenes to tell our story. Check them all out below.