Nathan Tamburello
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#300ftChallenge

Did you know that the average person scrolls through 300 feet of social media every day? That’s the height of the Statue of Liberty! Think about what else can be packed into 300 feet. We turned this statistic into a full-fledged social media campaign for the all-new Honda Passport, Honda’s most adventure-ready vehicle to date.

Honda

#300ftChallenge

Social | Product Launch | Automotive

 

Did you know that the average person scrolls through 300 feet of social media every day? That’s the height of the Statue of Liberty! Think about what else can be packed into 300 feet.

We turned this statistic into a full-fledged social media campaign for the all-new Honda Passport, Honda’s most adventure-ready vehicle to date. To kick things off and get our social audience hyped, we partnered with adventure photographer Chris Burkard for an epic #300ftChallenge.

 
 

To round out the campaign, we worked with additional adventure influencers to complete their own 300-foot challenges. Each influencer encouraged their personal audience to participate in the challenge.

 

Rafa Ortiz kayaking 300 feet of rapids

Joey Schusler biking 300 feet of trail

Sasha Digulian climbing 300 feet of rock

Andy Mann fly fishing 300 feet of river

Awards

  • 2020 Association of National Advertisers - Driving Influence Award

  • 2020 LA Gold ADDY Award - Social Media Campaign

  • Shorty Awards Finalist - Multi-Platform Partnership

Credits

  • Agency: RPA

  • Production Company: ROAM

  • Director: Chris Burkard

  • Photographer: Aaron Brimhall

  • Executive Creative Director: Jason Sperling

  • Creative Directors: Mike Van Linda & Fabiano de Queiroz

  • Copywriter: Lindsay Kelly

  • Art Director: Nathan Tamburello

Behind the Scenes